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For advertisers and affiliate networks
Everything you need to review NitrousWeb as a publisher partner: who we are, how we promote, and how we protect your brand.
Publisher profile
| Company | NitrousWeb |
|---|---|
| Location | Los Angeles, CA, United States |
| Experience | More than 10 years in internet marketing |
| Publisher type | Content publisher (reviews, comparisons, buying guides, tutorials) |
| Primary traffic source | Organic search (SEO) |
| Secondary sources | Limited paid search (Google Ads, Microsoft Advertising), only where program terms allow |
| In testing | Paid social ads, small scale, with advertiser approval before launch |
| Not used | Trademark bidding without permission, coupon or deal aggregation without authorization, incentivized traffic, email marketing to purchased lists, adware, toolbars, sub-affiliates |
| Primary audience | United States consumers and small businesses researching purchases |
| Disclosure | FTC-compliant disclosures on every page with affiliate links. View our disclosure |
| Website | www.nitrousweb.com |
| Partnerships contact | partners@nitrousweb.com |
Where our traffic comes from
It’s the first thing advertisers and networks ask, so here it is plainly. Search is the foundation. Everything else is small, supervised, and run inside each program’s rules.
Organic search
The core of our business. We research purchase-intent searches, publish thorough content that answers them, and earn rankings over time. No paid link schemes, private blog networks, or scraped content.
Paid search
Limited, closely managed campaigns on Google Ads and Microsoft Advertising, only for programs whose terms permit it. We never bid on brand or trademark terms without written permission from the advertiser.
Paid social
We’re testing social media ads on a small scale. Any social campaign follows the platform’s ad policies and the advertiser’s creative guidelines, carries clear disclosure, and is cleared with the program before launch.
Rules we don’t bend
Our rankings last only as long as readers, networks, and brands trust us. These commitments apply to every program we join, whatever the payout.
Read the full editorial policy and affiliate disclosure.
We always
- Disclose affiliate relationships clearly, before the first link, in line with FTC guidance
- Follow each program’s terms, including search, coupon, and email restrictions
- Keep prices, features, and claims accurate, and update them when they change
- Use only approved brand names, logos, and creative
- Act quickly on compliance requests from advertisers and networks
We never
- Bid on trademarked terms without written permission
- Use cookie stuffing, adware, toolbars, or forced clicks
- Buy incentivized, bot, or low-quality traffic
- Publish coupon codes we weren’t given to share
- Send unsolicited email or make misleading product claims
What helps us promote you well
The better we understand your product, the more accurately we can write about it, and accurate content converts.
- Clear program termsEspecially paid search, coupon, and trademark rules
- Product access or a demoSo we can test and describe the product first-hand
- Approved creative and brand guidelinesLogos, screenshots, naming, and claims you want used or avoided
- Notice of changesPricing, features, promotions, or landing page updates
- A named affiliate managerOne person to contact about compliance or opportunities
Questions we’re often asked
Something missing? Email partners@nitrousweb.com.
Do you bid on our brand name in paid search?
No, not without your written permission. Our paid search accounts use negative keyword lists to exclude advertiser brand and trademark terms by default. If you’d like us to run brand campaigns, we’ll agree the keywords, match types, and ad copy with you in writing first.
Can we see where you’ll mention our product before it goes live?
Yes. We’re happy to share a draft for factual review, like pricing, feature names, and claims. Our editorial opinions stay our own, but we’ll always correct anything that’s inaccurate. See our editorial policy for details.
How do you handle coupon codes and promotions?
We only publish codes and offers that you or your network provide for affiliate use, and we remove expired offers. We don’t scrape or list codes from other sources.
Do you use sub-affiliates or buy traffic?
No. All traffic comes from properties and ad accounts we own and operate. We don’t buy traffic, resell placements, or pass links to sub-affiliate networks.
Where is your audience located?
Our content is written for readers in the United States, and our paid campaigns target the U.S. unless a program specifies otherwise.
What happens if you get a compliance request from us?
Send it to partners@nitrousweb.com or through your network. We’ll acknowledge it, investigate, fix anything that’s out of line with your terms, and confirm the change back to you.
Ready to review our application?
If you’re an affiliate manager looking at our profile, we’re glad to answer anything. Email the partnerships team or send a message.