Home / Insights
Insights
Notes on search, affiliate partnerships, and testing new traffic channels, written from our own work.
-
5 min read
Testing paid social as a search-first publisher: our ground rules
We’re investigating social media ads as a new channel. Here’s how we’re doing it without putting advertiser relationships at risk.
-
6 min read
How we decide whether an affiliate program is worth promoting
Commission rate is the last thing we look at. The checklist we run before applying to any program.
-
5 min read
Search intent first: why we don’t chase keyword volume
A smaller search with the right intent routinely beats a big one. How we pick the queries worth building content for.
Working on a program we should know about?
We read every message from advertisers and affiliate managers.